Introduction: More Than Just “Finding Leads” Most people think a lead generation agency just builds email lists or runs ads. But behind every qualified lead that lands in your CRM lies a small army of strategists, analysts, creatives, and technologists working in sync to turn data into demand. A great agency isn’t just a marketing service, it’s a performance machine built on research, targeting, testing, and psychology. To understand how your marketing dollars really turn into measurable growth, it helps to peek under the hood. So, let’s step inside a lead generation agency and see what the specialists actually do,…
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