When you hear the phrase “Jake from State Farm,” you instantly think of the friendly, khaki-wearing insurance representative who became a pop culture icon. But beyond the humor and charm lies a financially successful figure whose role has generated millions in brand value—and boosted his own bank account. In this article, we’ll explore Jake from State Farm net worth, how he earns, and what contributes to his financial profile in 2025.
Jake from State Farm Profile Biographie Table
Attribute | Detail |
Real Name | Kevin Miles |
Popularly Known As | Jake from State Farm |
Profession | Actor, Brand Ambassador |
Nationality | American |
Education | Webster University, BFA in Acting |
Years Active | 2010s–present |
First Appearance | 2020 (as the new Jake) |
Notable Brand | State Farm Insurance |
Estimated Net Worth | $2 million (as of 2025) |
What Is Jake from State Farm’s Net Worth?
Jake from State Farm’s net worth is estimated at $2 million as of 2025. This includes his salary from commercial appearances, partnerships, event appearances, and minor acting roles. Kevin Miles, the actor who portrays Jake, has parlayed his visibility into a stable and lucrative income stream over the last few years.
How Did Jake from State Farm Become Famous?

Jake from State Farm first appeared in a viral 2011 commercial. However, the face most people recognize today is Kevin Miles, who was cast in the rebooted version in 2020. Thanks to his natural charm, relatable vibe, and widespread media exposure, he became a staple of American advertising.
Jake from State Farm’s Career Timeline
Kevin Miles started his acting journey in Chicago and graduated with a degree in fine arts. Before becoming Jake, he had minor roles in television and worked part-time jobs to support his dream. His breakthrough came when State Farm rebranded Jake with a fresh face and a more modern appeal in 2020.
How Much Does Jake from State Farm Make Per Year?
Although exact figures are private, industry insiders estimate that Kevin Miles earns approximately $500,000–$1 million per year from State Farm alone. This includes base pay, licensing rights, commercial shoots, and brand-related engagements.
Is Jake from State Farm an Employee or a Contractor?
Kevin Miles is believed to work as an independent contractor, meaning he is not a salaried employee of State Farm but rather paid per campaign or agreement. This allows him to pursue other projects, although State Farm likely has exclusivity clauses in place.
Other Sources of Income
Jake from State Farm, or Kevin Miles, has other revenue streams beyond his iconic commercial role:
- Sponsorship deals
- Event hosting and brand partnerships
- Guest appearances on TV shows
- Voice-over work
While none of these may be as lucrative as the State Farm contract, they help bolster his net worth and widen his influence.
Lifestyle and Investments
Kevin Miles keeps a relatively low profile. Though he’s now financially stable, he avoids the extravagant lifestyle often associated with celebrity status. He reportedly lives in Los Angeles and may have invested in real estate and retirement funds.
Has Jake from State Farm Won Any Awards?

While Kevin Miles hasn’t received traditional acting awards, the State Farm campaign itself has won several advertising industry honors. His character has also become an internet meme and cultural reference point, further boosting his popularity.
Future Earnings Potential
Given his growing influence and continued association with a brand as powerful as State Farm, Jake from State Farm’s net worth is expected to increase. Should he stay in the role or leverage it for future projects, his net worth could easily reach $5 million or more in the next five years.
Public Reception and Brand Value
State Farm has seen a noticeable increase in brand recall and engagement since Kevin Miles took over the “Jake” role. His impact is measurable—not just in laughs, but in the company’s boosted consumer trust and visibility. This underscores how influential his presence has become in the marketing world.
Conclusion
Jake from State Farm is no longer just a funny commercial character—he’s a marketing powerhouse. With an estimated net worth of $2 million in 2025, Kevin Miles has built a solid foundation through his commercial success. His journey from struggling actor to household name is inspiring and continues to evolve.
Read more: Max Fredrik Darnton Net Worth: A Closer Look at the Entrepreneur’s Fortune
FAQs About Jake from State Farm Net Worth
A: Jake from State Farm is played by actor Kevin Miles.
A: His estimated net worth is around $2 million.
A: He reportedly earns between $500,000 and $1 million per year.
A: No, he is a professional actor contracted to portray Jake.
A: Yes, but his contract with State Farm likely limits competing endorsements.
A: He currently resides in Los Angeles, California.