In the world of kid influencers, few names shine as brightly as Ryan Kaji from Ryan’s World. From reviewing toys to starring in cartoons and launching his own merchandise, Ryan has become a global brand before even hitting his teenage years. In this article, we’ll explore Ryan’s World net worth, how he makes his money, and what his empire looks like in 2025.
Ryan Kaji Biography Table
| Full Name | Ryan Haruto Kaji |
| Known As | Ryan’s World |
| Date of Birth | October 6, 2011 |
| Age (2025) | 13 Years Old |
| Birthplace | Texas, USA |
| Nationality | American |
| Profession | YouTuber, Brand Ambassador, Actor |
| Parents | Shion Kaji (father), Loann Kaji (mother) |
| Main YouTube Channel | Ryan’s World |
| Years Active | 2015 – Present |
| Estimated Net Worth (2025) | $120 Million+ |
How Ryan’s World Started
Ryan’s journey began in 2015 when he was just three years old. His mother, a former teacher, and his father started uploading videos of him unboxing toys and playing with them. What seemed like a simple hobby quickly turned into a viral phenomenon.
Revenue Streams Powering Ryan’s Net Worth
Ryan’s World net worth isn’t just from YouTube ads. He has multiple income streams that contribute significantly to his growing wealth.
YouTube Ad Revenue
With over 34 million subscribers and billions of views, Ryan’s World earns millions from YouTube ads alone. Even with YouTube’s revenue-sharing model, Ryan’s channel can earn $20 to $30 million per year from ads.
Brand Deals and Sponsorships
Top brands pay big money to appear on Ryan’s channel or collaborate with him. From Colgate to Nickelodeon, these deals are believed to bring in millions annually, boosting Ryan’s World net worth even further.
Merchandising and Licensing
Ryan’s toy line, clothing, backpacks, and school supplies are sold in major retailers like Walmart and Target. His merchandise reportedly brings in $200 million in annual retail sales, a portion of which goes to Ryan’s company.
Mobile Apps and Games
Ryan also has a presence in the digital space. His games like Tag with Ryan and educational apps further generate revenue. These products help diversify his income beyond YouTube and physical merchandise.
Ryan’s World on Television
The brand expanded into mainstream media through a Nickelodeon show called Ryan’s Mystery Playdate. This show introduced Ryan to a broader audience and added another revenue stream to his empire.
Real Estate and Business Investments
Although still a minor, Ryan’s earnings are managed by his parents, who have reportedly made smart investments in real estate and education. Some reports suggest the Kaji family has set up trusts and investment funds to grow and protect Ryan’s wealth.
Estimated Net Worth in 2025
As of 2025, Ryan’s World net worth is estimated to be around $120 million to $130 million. This makes him not only one of the richest kid YouTubers but also a young mogul in the making.
Social Media Influence
Beyond YouTube, Ryan’s World has strong engagement on platforms like Instagram and TikTok, managed by his parents. This influence allows the brand to reach even more fans and secure additional sponsorship deals.
Parental Involvement and Management
Ryan’s parents play a significant role in managing his brand. They co-founded Sunlight Entertainment, which manages Ryan’s content, licensing, and business partnerships. Their efforts have turned Ryan into a brand rather than just a YouTube personality.
Controversies and Legal Oversight
In 2019, Ryan’s World was investigated by the FTC for failing to clearly disclose paid content. Since then, the family has improved transparency, but it raised concerns about child influencers and advertising.
Future Outlook for Ryan’s World
Even as Ryan grows older, the brand is expected to evolve. Plans to create more educational content, books, and even AI-based experiences are reportedly in development. Ryan may also transition into a teen influencer or entrepreneur in the coming years.
Conclusion
From humble beginnings on YouTube to building a multi-platform brand, Ryan has achieved what few adults can dream of. His empire continues to grow, and Ryan’s World net worth in 2025 is a testament to the power of digital content, merchandising, and strategic parenting.
Read more: Taylor Sheridan Net Worth 2025 – How the Yellowstone Creator Built His $70M Empire
FAQs about Ryan’s World Net Worth
Ryan’s World net worth in 2025 is estimated to be between $120 million and $130 million, thanks to YouTube, merchandising, licensing, and more.
Ryan earns the most from product licensing and merchandise sales, followed by YouTube ad revenue and brand partnerships.
Yes, Ryan’s parents, Shion and Loann Kaji, actively manage his brand through their production company, Sunlight Entertainment.
As a minor, Ryan’s earnings are managed by his parents. Legal and financial structures are likely in place to protect his income until adulthood.
Yes, Ryan’s World is still uploading content regularly, including toy reviews, educational videos, and family-friendly entertainment.